Marketing is a term with such widespread usage that it has taken on various meanings over time. Even in the sphere of business, different people understand it differently. But no matter what you understand, you should acknowledge its importance in today's competitive world of trade. Businesses will simply stop growing without marketing done the right way. So, by now, you must have realized, marketing is the cornerstone of any business's growth. But to benefit immensely from it, avoid marketing agencies that focus on a single area, you should go for a full-service marketing agency that can cover almost all of your marketing needs. Here is how a competent Melbourne marketing agency can help grow your business-
By devising a workable strategy for your business This is the reason why a lot of people hire marketing agencies. When you try to grow your business without a good strategy, you fail to get desired results. Sadly, a lot of businesses around the world device business strategies randomly on a whim. But that is not the right approach! The ideal way would be to hire a marketing agency that will offer you a guiding strategy to follow as you go expanding your business. They will not just lay the strategy on the table but will also explain it to you and tell you how you can make the most out of it. Looking for a comprehensive strategy? Contact Indietech. Helping with your brand identity Brands are like people. They, too, have personalities, and these personalities in marketing parlance can be referred to as brand identity. You need your brand identity to be solid. After all, it reflects on everything- starting from the tone of your campaigns and how your website appears to how your office receptionists attend to your customers' concerns and how you deal with your clients’ grievances. Remember that your brand identity is not just your logo. To create and promote your brand identity in the best possible way, you need a good marketing agency at your service. Your business website Another important way through which you get benefited from a marketing agency is definitely your website. Wondering what that means? Well, a full-service marketing agency will generally design your website, develop it, and also manage if need be. Understand that websites that do not appeal in design, content, or navigability can’t handle the cutthroat competition between businesses. Today, customers are increasingly going online. That is why offering them an amazing web experience is what your sole aim should be. And that, you can’t do without a competent website. A good marketing agency will also tell you how you can better your customers’ experience if you want it to happen through a facelift to your already existing site. So, basically, a good Melbourne marketing agency can cater to almost all of your needs linked to websites. Apart from the above examples, a marketing agency can help you with photography, video, content creation, search engine optimization, etc. So, aren’t these some truly amazing reasons to consider hiring a company with myriad marketing services on offer? Well, yes! And if you are in search of such a service provider, then Indietech can help. Indietech, which is a leading marketing and design company, can cater to all your marketing needs. They have an efficient and competent staff that helps you along the way as you grow your business.
0 Comments
In the modern era of rapid technological transformation, a robust marketing strategy has become more crucial than ever before. The success of a business is determined by the right strategy, which can lead to enhanced sales, fresh customers and growth in the long term.
It is now up to all CEOs to stay at the forefront of the digital marketing curve, staying up to date on trends and sorting all the clutter. The right digital strategy in Melbourne can work wonders and customers can use the service of Indietech to help define a strategy. The company has helped hundreds of customers with their skilled marketing professionals. Its marketing strategies are designed to throw open new channels for companies to inform, entertain, engage and design. The following are some tips to optimise the company’s strategy of digital marketing: Put priority on the needs of the customer While the marketing team is busy with building the web presence of the company, it may easily lose sight of the crucial factor- its customers. Much time is wasted in trying to drive revenues through brute force. On the other hand, huge dividends can be gained by tweaking retargeting, email capture and conversion rates. Customers can be retained more cost-effectively. Frequent updating of SEO SEO (Search Engine Optimisation) can greatly help a company and its brand to reach the customers seeking their products and services. As per industry experts, it is good to update SEO at least once a quarter; after all, Google changes its algorithms over 500 times a year. Make the effort to find the right keywords that can attract attention from customers. Use blogging as a tool for lead generation Blogging or posting valuable and relevant content will help in driving traffic to the website and pages of social media while enhancing ranking in search engines. Companies, which blog, garner 67% more leads compared to those who don’t. Each blog implies more likelihood of customers to find the company when searching online. Hosting live events and webinars For digital marketing, there are various ways to engage with the audience, such as event promotions, podcasts and webinars. Third-party services can be used to design experiences, which will be memorable for customers. Expand email distribution Email marketing still remains an ideal way to reach customers and that too in a highly cost-effective manner. More people are opening their email on their mobile phones than ever before. Email keeps customers engaged across platforms. Pay attention to social media One of the best tools of digital marketing is social media. By identifying what platforms are frequented by customers, the best times and dates for marketing can be ascertained. It is good to engage with customers on social media. Focus on mobile marketing Whether desktop versions of your marketing look great or not, it is vital to ensure that it translates across different devices. Cohesion through the various platforms is expected by consumers. The more this is provided, the likelier those consumers will make purchases. In sum, all strategies must be authentic. Once this is ensured, online presence enables you to connect with audiences in matchless and unprecedented ways. For the best digital strategy in Melbourne for your business, get in contact with Indietech today. Call the experts to know more about their services and discuss your needs or visit their website for more information. If you’re a Melbourne business owner looking to scale your business and profit, a digital marketing agency may be exactly what you’re looking for.
There are a wide range of agencies around, and each one of them offers different services and varying success. If you’re thinking about employing their services, here are a few considerations before you make the jump. Know that you’re looking for As mentioned above, certain agencies may specialise in different services and deliver different outcomes. Knowing what you want the end result to be for your business is an important step when searching for the right agency. Are you wanting to drive more online traffic to your website to boost online sales? Are you looking for foot traffic to increase profits in your physical store? Are you wanting a stronger social media presence to spread the word about your service? Create a list of the outcomes you’re looking for. Each of these results will require a different tactic. A good agency will have ideas immediately about how these can be achieved. Research You can tell a lot from an agency’s website, which is an easy way to see former campaigns they’ve created and the success those generated. Look for testimonials from their previous clients, and visit their websites as well. If you see a glowing recommendation from a client, but then you visit their site to find it a mess, the chances are good that the agency isn’t that adept at delivering content suited to the modern online experience. At Indietech, we have a passion for everything we do - whether it’s strategy, branding, design, content or support. Our web design, multi-channel marketing, technical systems, content, graphic design and branding are all focused on driving eyes, ears, hearts and minds toward your company. If you need help or direction with the growth and success of your business, contact Indietech with any questions. There are not many organisations these days that aren’t required to operate in the digital economy. The challenge to remain accessible, relevant and profitable to an ever-evolving customer base is gathering pace and complexity and the importance of getting a digital transformation strategy right – and sustainable – is paramount.
Don’t be fooled, however; it is not easy to achieve digital transformation. While digital transformation is not a one size fits all, there are some fundamentals on how to approach it. These fundamentals include customer focus, acknowledging the on-going nature of digital transformation, ownership from the top, encouraging agile project delivery techniques and delivering back office innovation as part of the program. Knowledge of your customer is the foundation for any future digital transformation. So what do you need to understand? The fundamentals include:
A whole industry is emerging around capturing data to understand the Customer Experience (CX). The key is that once caught, using data analytics to discern market segmentation and trends helps organisations to develop a roadmap of projects to meet the customer’s new requirements. This is a very complicated area and is driving the rise of the Digital Information Officer (DIO). Digital transformation needs to be raised to the corporate level. In many organisations, digital transformation is a bottom-up affair, which creates silos of unconnected activity and leads to both duplication of effort and also gaps appearing in digital offerings. This is a disaster from start to finish. Organisations will need to have the right tools and discipline to constantly monitor the effectiveness of their digital operations and have established governance structures to process and manage future changes. Digital transformation is still evolving. We recommend you read widely on the topic as we do. Digital transformation strategy is still in the process of being properly understood by all players in the market. |
|